WABA World Breastfeeding Week 2022 PR Release

“It requires a village to boost a child. Parents face numerous challenges in supplying the very best take care of the child, throughout the antenatal, work and delivery, in addition to postnatal periods. Ongoing look after the child can also be vital in making certain both moms and babies are correctly supported. Supporting breastfeeding involves many actors at different levels. Women need support in the health service, workplace and community to optimally breastfeed, progressing in one level to another. This really is known as the nice and cozy Chain of Support for Breastfeeding.

Each year, the planet Alliance for Breastfeeding Action (WABA) coordinates the planet Breastfeeding Week (WBW) – a worldwide campaign that aims to tell, anchor, engage and galvanise action on breastfeeding and related issues. Although progress continues to be achieved, the job to safeguard, promote and support breastfeeding grew to become more of the challenge within the wake from the COVID-19 pandemic and geopolitical conflicts, which widened and deepened inequalities, tipping more and more people into food insecurity. Additionally, limitations towards the health system’s capacity brought to degeneration of breastfeeding support, and targeted outreach through the breastmilk substitutes (BMS) industry is constantly on the negatively influence parents’ infant feeding decisions.

From this background, the main focus of World Breastfeeding Week this season (#WBW2022) is on education and support, to ensure that we all can step-up for breastfeeding! Governments, healthcare actors, community actors and society in particular must advocate to normalise breastfeeding and make breastfeeding-friendly environments. The #WBW2022 campaign reminds us that everyone has a job to participate in the education and transformation of existing systems, underpinned by evidence-based national policies to produce breastfeeding-friendly health facilities, supportive communities and workplaces. Let’s step-up for breastfeeding There’s a sudden requirement for education to improve the capability of all of the actors who work across the Warm Chain of Support for Breastfeeding.

There is an urgent need for education to increase the capacity of all the
actors who work along the Warm Chain of Support for Breastfeeding.

WBW2022 concentrates on walking up this capacity.

The #WBW2022 campaign explores challenges and support required for breastfeeding while pregnant and before birth (antenatal stage), work and delivery, first six days after birth (postnatal care), ongoing care as well as in special conditions and emergencies. The types of materials also discuss the key roles performed by two groups of actors – healthcare and community – in walking up for breastfeeding through education and support.

Healthcare actors including counsellors, lactation consultants, midwives and doctors play an important role in the support of breastfeeding as well as for this they require a regular and appropriate evidence-based education. This includes Code training and understanding of cultural beliefs and practices. Community actors for example employers, environmentalists, partners, the press and youthful people play a huge role in supporting national and worldwide advocacy and programmes to safeguard, promote and support breastfeeding. By working collaboratively, all actors can close the gaps in breastfeeding support. This collaborative action activly works to strengthen the nice and cozy Chain of support for breastfeeding:

Make use of the sources on our website, Action Folder, Poster, and Social Networking Package to spread understanding of #WBW2022. Pledge to have fun playing the #WBW2022 celebrations by delivering us information on your virtual/physical activities. View occasions and activities planned for #WBW2022 on the Pledge Map. Discover what our partners have planned this #WBW2022. Together, we have to step-up for breastfeeding through education and support!”

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